the.com/velcro

the engineering breakthrough that was just a guy staring at burrs stuck to his dog

means A fastening system made of two strips—one covered in tiny hooks, the other in tiny loops—that grip when pressed together and rip apart with that satisfying tear.

from A blend of two French words: 'velours' (velvet) and 'crochet' (hook)—velvet-hook, basically. It was coined as a brand name by the Swiss engineer who, the story goes, came home from a hunting trip and got curious about the burrs clinging to his clothes and his dog's fur; under a microscope he saw the burrs' tiny hooks snagging loops, and reverse-engineered them. Velcro began as a trademark and slid, like Kleenex and Zipper before it, into everyday lowercase use—much to the company's lasting irritation.

origin
Inspired by burdock burrs clinging to a hunting dog
the name
French velours plus crochet: velvet plus hook
space tested
NASA used it to secure gear in zero gravity
sound patent
That iconic rrrip is essentially impossible to silence
trademark fight
Company begs you to say 'hook and loop' instead
for instance

velcro brand fasteners — trademarked adhesive fastener invented by george de mestral in 1941, originally called 'velours and crochet'

nasa spacesuits — astronauts have used velcro to attach tools and equipment inside helmets and suits since the 1960s apollo missions

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