the.com/wrap
proof that calling a sandwich a tortilla burrito makes it lunch worth pretending is healthy
means To fold or wind something around an object so it's covered or enclosed — or the noun for whatever does the covering, from gift paper to a flatbread folded around fillings.
from From Middle English 'wrappen,' meaning to wind or fold, with murky Germanic roots — possibly related to words for twisting or coiling. The lunch sense is a 1990s invention, when delis decided a rolled tortilla sounded lighter than a sandwich; the 'film wrap' sense of a movie shoot is separate slang, supposedly an acronym backronym ('Wind, Reel, And Print'), but that's almost certainly a clever after-the-fact story rather than the true origin.
- film cue
- "That's a wrap" once meant wind, reel, and print
- oldest form
- Mesoamericans wrapped fillings in tortillas for millennia
- gift logic
- Japan's furoshiki cloth wraps reusably, no tape needed
- car culture
- Vinyl wraps protect paint and peel off clean
- naming trick
- Restaurants charge more once it's rolled, not stacked
christo wrapped pont neuf — paris bridge covered in golden fabric for 14 days in 1985
mummy wrapping — ancient egyptian bodies like tutankhamun wrapped in linen strips from ~1300 bce