the.com/yokoi

the man who taught nintendo that cheap plastic beats fancy silicon, every time.

means gunpei yokoi was the nintendo engineer whose philosophy of lateral thinking with withered technology built the game boy, the d-pad, and the whole idea of toys that just work.

from joined nintendo in 1965 to maintain factory equipment, tinkered with a extending arm toy on his lunch break, and accidentally invented the company future when it became the ultra hand.

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