the.com/zeitgeist
the mood everyone's having before anyone admits they're having it.
means the defining spirit, mindset, or cultural climate of a particular era.
from german for time-spirit — zeit (time) plus geist (spirit) — popularized by philosophers like herder and hegel in the late 1700s who thought each age had its own collective consciousness moving history forward.
hegel's versionhistory itself was the zeitgeist unfolding through conflict
marketing hijacknow mostly means whatever's trending this quarter
untranslatable clubenglish just borrowed the whole word, no equivalent existed