the.com/adaptive design

one layout, several fixed sizes, like a suit that only comes in s, m, l, and xl.

means a web or app design approach that serves distinct, pre-built layouts triggered at specific screen-width breakpoints, instead of one layout that stretches fluidly.

from coined around 2011 by designer aaron gustafson as a companion to ethan marcotte's responsive design, distinguishing fixed-breakpoint layouts from fully fluid ones.

for instance

amazon mobile 2012served a distinct simplified layout to early smartphones

bbc news classic siteused server-side breakpoints before responsive css took over

early gmail mobileseparate stripped-down html version for non-smartphone browsers

the.com/
what’s happening now · the.com · generated