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The art of making you want what you never knew existed and couldn't afford anyway.

means A public notice or paid message designed to promote a product, service, idea, or event and persuade people to want or do something.

from From Latin advertere, "to turn toward" (ad-, "to," plus vertere, "to turn"), which gave Old French avertir and its noun advertissement — originally just a "notice" meant to turn your attention somewhere. The word entered English by way of French, and for centuries it simply meant any announcement or warning. Only later, as commerce and printing grew, did it narrow to the sense of paid persuasion — the turning of heads toward things for sale.

ancient roots
Egyptians carved sales pitches into stone 3000 years ago
diamond myth
De Beers invented forever with one 1947 slogan
attention economy
You see thousands of ads before lunch
subliminal scare
Hidden-message panic was based on faked 1957 data
first banner
1994 web ad got a 44 percent click rate
for instance

got milk campaign — launched 1993, iconic ads with celebrity milk mustaches that defined a generation

apple 1984 commercial — directed by ridley scott, aired once during super bowl xviii, introduced the macintosh

coca cola hilltop ad — 1971 commercial with 100+ singers performing 'i'd like to buy the world a coke' in italy

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