the.com/airline loyalty

a rewards scheme that convinces you delay and discomfort are a lifestyle you chose.

means a point system where flying repeatedly with one airline earns status, upgrades, and the illusion you are winning something.

from american airlines launched aadvantage in 1981 to keep business travelers from switching carriers over price, and every major airline copied it within a year.

for instance

american aadvantagelaunched 1981, the original program that started the arms race

united mileageplusonce sold for billions to banks during covid cash crunch

delta skymilesvalued by wall street above delta's actual flight operations

emirates skywardsfamous for near-impossible award seat availability

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