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the pool nobody swims in but everyone pays for anyway.

means a feature that makes a place more pleasant or convenient without being strictly necessary to its function.

from from latin amoenitas, meaning pleasantness, rooted in amoenus (pleasant) — originally about landscapes and gardens before real estate got hold of it.

for instance

equinox hotel gymmarketed as a lifestyle amenity, not just a treadmill room

hoa clubhouseused twice a year, funds a monthly fee forever

airport lounge wififree password, unlimited buffering, priceless illusion of luxury

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