the.com/anticipation
the brain's habit of living in a future that hasn't bothered to show up yet
means the feeling of expecting or looking forward to something that is about to happen, often with eagerness or unease.
from From Latin anticipare, 'to take before, to receive beforehand' — a blend of ante- ('before') and capere ('to take,' the same grasping root behind capture and capable). So at its core the word means to seize a moment before it arrives, which is exactly the over-eager habit the essence describes.
- dopamine timing
- It spikes before reward, not during it
- the wait
- Anticipating pain hurts more than the pain
- Pavlov
- His dogs drooled at bells, not food
- trailer effect
- Expecting joy often beats the joy itself
apollo 11 moon landing — july 20, 1969 - humanity waited for the lunar module descent while 600 million watched on tv
release of iphone — june 29, 2007 - apple fans camped outside stores overnight, pre-orders sold out in hours
fifa world cup final — 4+ billion people tune in to watch, generating months of buildup and speculation