the.com/aromatherapy

Chemistry disguised as candlelight, where smell hijacks your brain before reason gets a vote.

means The practice of using aromatic plant oils, usually inhaled or massaged into skin, to influence mood, relaxation, or well-being.

from A modern compound stitched from "aroma" (Greek "arōma," meaning spice or sweet smell) and "therapy" (Greek "therapeia," healing or care). The word itself is a 20th-century coinage — credited to the French chemist René-Maurice Gattefossé, who became fascinated by essential oils and used the French "aromathérapie" in his writing. So the term is genuinely young, even if humans have been chasing pleasant smells for healing since incense first curled toward a temple ceiling.

Direct line
Scent reaches the brain without a relay through reason.
Coined late
The term dates only to 1937, by a chemist.
Burn origin
Inventor doused a burned hand in lavender oil.
Memory hook
Smell ties to memory stronger than any other sense.
Not medicine
Pleasant, but no cure for actual disease.
for instance

young living essential oils — multi-level marketing company founded 1994, $1.5+ billion annual revenue from essential oil sales

doterra — mlm essential oil company founded 2008, claims 8+ million customers worldwide

tisserand aromatherapy — robert tisserand's 1977 book that pioneered modern aromatherapy practice in uk

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