the.com/assurance
the quiet confidence that doesn't need to raise its voice to win the room
means A firm feeling or statement of confidence and certainty — either the self-possession you carry or the promise you give someone to settle their doubts.
from From the Latin securus, 'free from care' (literally se-, 'without,' plus cura, 'care' — the same root that gives us 'secure'). Latin shaped it into assecurare, 'to make safe,' which passed through Old French as aseurer before arriving in English. So at its heart, assurance is the act of removing someone's worry — making them care-free.
- latin roots
- From securus, meaning free from care
- insurance twin
- In Britain, assurance covers death's certainty, not maybe
- audit term
- Accountants give assurance, not promises, on your books
- poker tell
- Faked assurance and real assurance look identical until showdown
- theology
- Calvinists agonized over whether salvation could be assured
lloyd's of london — insurance market founded 1688, still operating at same location, underwrites 30% of global marine insurance
bermudan insurance market — reinsurance hub with 1,400+ licensed insurers, handles 2.5 trillion usd in global reinsurance
iso 9001 certification — quality management standard adopted by 1+ million organizations worldwide since 1987