the.com/authentic

The word that loses its meaning the moment you have to claim it.

means Genuine, original, and true to its source or to itself rather than fake, copied, or performed.

from From Greek authentikos, principal or genuine, rooted in authentes, one who acts on his own authority, the self-doer behind the real deal.

Marketing ironyMost overused by brands manufacturing the feeling of unmanufactured.
Art worldAn authenticated painting can be worth millions more than its twin.
PhilosophySartre tied it to choosing yourself without bad faith.
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