the.com/billboard
a love letter to strangers, written in fonts you can read at 70 miles per hour
means A large outdoor panel or sign used to display advertising to passing traffic.
from A compound of "bill" plus "board." The "bill" here is the old sense of a public notice or poster — from Latin "bulla," a sealed document — the same "bill" that gave us "handbill" and "playbill." Originally a "billboard" was quite literally a board where bills (posters) were posted, the kind of communal noticeboard you'd nail announcements to. As roadside advertising grew, especially across 19th-century America, the boards swelled into the roadside giants we know now.
- first one
- Leased in 1867 for a Broadway musical
- design rule
- Seven words or fewer, or drivers can't read it
- upside down
- Some are deliberately flipped to make you stare
- chart name
- Billboard magazine began covering literal poster ads
times square billboard — largest advertising display in nyc, 1.1 million led lights, broadway at 42nd street
piccadilly circus screen — iconic london billboard since 1908, shaftesbury avenue, 290 sqm digital display
shibuya crossing screen — tokyo's largest digital billboard above the world's busiest pedestrian crossing, 4k resolution