the.com/binge

the art of pretending one more episode is a reasonable plan at 3am

means To indulge in something — eating, drinking, or watching TV — to wild excess in a single concentrated burst.

from An old English dialect word from the East Midlands, where 'binge' meant to soak a wooden vessel in water to swell its planks and seal the gaps. From a thoroughly soaked barrel it was a short, soggy leap to a thoroughly soaked person: by the 19th century 'binge' had come to mean a heavy drinking bout, and from there it kept absorbing — food, shopping, and eventually whole seasons of television at 3am.

word origin
once meant soaking a wooden cask in water
streaming bait
autoplay countdowns engineered to kill your willpower
the term
coined for marathon TV around 2003
brain trick
cliffhangers exploit a craving called the Zeigarnik effect
for instance

tiger king netflix series — 2020 docuseries that became a cultural phenomenon with 64 million household views in first month

stranger things season 4 — 2022 netflix release watched by 1.35 billion hours in first 28 days, defining binge culture

breaking bad final season — 2013 amc series finale that drove unprecedented streaming binge-watching behavior

the.com · every word