the.com/splurge

the gleeful middle finger your wallet flips at responsibility, regret loading in the background

means To spend money freely and indulgently, usually on something nonessential and more than you can comfortably justify.

from An American coinage from the early 1800s, almost certainly a blend that sounds like what it means — possibly mixing 'splash' and 'surge' or 'gush.' It started life meaning a showy display or ostentatious effort, and only later narrowed to the specific extravagance of spending. One of those words whose noisy, splattery sound did the work before any precise meaning settled in.

origin
American slang from 1820s, possibly mimicking a noisy gush
brain chemistry
dopamine spikes before purchase, not after
retail trick
removing dollar signs makes diners spend more
opposite kin
'frugal' shares no Latin root, just vibes
for instance

black friday shopping — americans spend average $1,000+ on single day after thanksgiving

dubai shopping festival — annual event where visitors spend billions during month-long retail extravaganza

luxury watch collecting — collectors like watch enthusiasts spend $50,000-$500,000 on single timepieces

the.com · every word