the.com/bold

The line between hero and idiot, drawn after we see how it ends.

means Showing courage, confidence, or daring — willing to take risks or speak plainly without fear.

from From Old English 'beald,' meaning brave or confident, with roots in a Proto-Germanic word 'balthaz' (a cousin of the Old High German 'bald'). The same family gave us the name Baldwin — literally 'bold friend.' The sense of 'thick or strong-looking type' came much later, when printers borrowed the word to describe letters that stand out and refuse to be ignored.

font weight
Bold text is just letters wearing extra ink
origin
From Old English beald, meaning brave or confident
fortune favors
Roman poet Virgil coined the audacity-rewarding proverb
typography
Bold standard weight is exactly 700 on the scale
psychology
Boldness reads as competence even when it isn't
for instance

bold font — typeface weight increase, first standardized in digital fonts during 1970s-1980s

bold taste — strong flavor descriptor, commonly used for coffee, spices, and aged cheeses

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