the.com/carbon footprint
the guilt you can calculate but somehow never quite offset.
means the total greenhouse gases your existence, travel, and shopping habits dump into the atmosphere.
from popularized in the early 2000s from ecological footprint theory, then famously promoted by BP in a 2004 ad campaign urging individuals to calculate their own — a fossil fuel company outsourcing blame to you.
bp campaignbp coined the personal carbon calculator to shift blame
top emitters100 companies cause 71 percent of emissions
flight mathone transatlantic flight rivals a year of driving