the.com/chef reputation
the invisible ingredient diners can't taste but always order first.
means the collective belief about a chef's skill and taste, built over years and destroyed in one bad review cycle.
from traces to the french kitchen brigade system, where a chef's name on the door meant a personal guarantee of quality, unlike the anonymous cooks behind it.
halo effectsame dish tastes better with a famous name attached
fragile assetone viral bad night can erase a decade
transferable currencylets chefs charge more for less on later ventures