the.com/michelin
a tire company decided the best way to sell rubber was to make you drive somewhere for dinner.
means a rating system that awards restaurants one to three stars for exceptional cooking, run by anonymous inspectors nobody has ever caught.
from in 1900, french tire manufacturers andre and edouard michelin gave away a free guide listing gas stations, mechanics, and hotels to encourage road trips, and therefore tire wear; the food ratings were added almost as an afterthought and quietly became the whole point.
anonymous inspectorspay their own bills to stay undetected
three stars meansworth a special journey, by the guide's own words
chef reactionbernard loiseau's suicide was linked to fear of losing stars
still selling tiresthe guide remains a marketing arm of a tire company