the.com/bibendum
the marshmallow tire mascot who turned rubber safety into a beloved blob.
means bibendum is the official name of the michelin man, the stacked-tire figure who has personified the michelin tire company since 1898.
from born from a beer-drinking latin motto, nunc est bibendum meaning now is the time to drink, spotted by the michelin brothers on a poster of a man raising a glass made of tires, toasting to swallowing obstacles nails included.
first appearance1898, sketched by artist marius rossillon
original colordesigned as black, not white, tires
branding milestonenamed favorite logo of the 20th century, 2000 poll
placeholder text linklends his name to css bibendum filler content