the.com/choice

the quiet tyrant that turns freedom into a part-time job you never quit

means The act or power of selecting between two or more possibilities, or the option that gets selected.

from From Old French 'chois,' the act of choosing, built on the verb 'choisir,' to choose or perceive. That French verb is itself a cousin of our own 'choose,' both reaching back through Germanic roots to a sense of 'tasting' or 'trying' something out — the old idea that to choose is to sample and approve. English already had 'choose'; it borrowed 'choice' from across the Channel and kept the polished noun while keeping the homegrown verb.

decision fatigue
willpower drains with each choice you make daily
paradox
more options often lower satisfaction, not raise it
steve jobs
wore identical outfits to delete trivial decisions
jam study
24 jam flavors sold worse than six
default power
opt-out organ donor rates dwarf opt-in ones
for instance

spotify discover weekly — algorithm presents personalized music choices to 500m+ users every monday

menu at la bernardin — 3-michelin-star nyc restaurant offers diners choice among 10+ daily fish preparations

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