the.com/collective mood
the weather system of a crowd's feelings, and nobody controls the forecast.
means the shared emotional tone of a group, community, or society at a given moment, shaped by events, media, and each other's reactions.
from rooted in early 20th-century sociology's fascination with crowd psychology, later borrowed by economists and pollsters trying to explain why markets and elections feel oddly synchronized.
contagion effectemotions spread through groups faster than facts do.
economic linkconsumer confidence indexes basically measure this.
social mediaamplifies mood swings into hour-by-hour weather.