the.com/commodification
the moment your identity, attention, or nap gets a price tag and a barcode.
means the process of turning something with intrinsic value—art, care, water, you—into a good or service bought and sold on a market.
from from marx's das kapital, where he split value into use-value (what a thing does) and exchange-value (what it fetches); commodification is exchange-value eating use-value alive.
marx's termwarenfetischismus, literally commodity fetishism
modern twistyour data is the product, not you
academic cousinreification: treating relations as things
everyday examplemindfulness apps selling you your own attention