the.com/craze
A mania with a built-in expiration date, beloved until everyone's quietly embarrassed.
means A sudden, intense, and short-lived enthusiasm that briefly grips a whole crowd before vanishing.
from From Middle English crasen, to shatter or crack — the same root as crazy, because a craze was once a mind cracked like flawed pottery, only later softened into harmless mass obsession.
Pottery rootsCrazing still means tiny cracks in glaze.
Sibling wordShares an ancestor with crazy and crash.
Built-in deathUnlike trends, a craze implies certain fading.