the.com/creepypasta

copy-paste horror that spread like a virus before anyone thought to trademark the fear.

means a horror story or image born on the internet, shared and reshared until nobody remembers who wrote it.

from the name mashes creepy with copypasta, the old forum slang for text so often copy-pasted it became its own meme; early ones spread on 4chan and Something Awful in the mid-2000s.

for instance

slender manborn 2009 forum contest, later linked to a 2014 stabbing

jeff the killerdisfigured-face image story, viral since 2008

ted the caverone of the earliest, a 2001 spelunking horror blog

the russian sleep experimentgas-chamber insomnia tale, widely mistaken for true

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