the.com/cultivate
To turn raw potential into something worth harvesting, soil or self.
means To patiently grow and develop something — crops, skills, relationships — through deliberate, ongoing effort.
from From Latin cultivare, to till the land, rooted in colere, to tend or worship — same dirt that grew culture, colony, and cult.
Linguistic cousinShares roots with culture and agriculture.
Metaphor creepNow grows habits, friendships, and brands, not just wheat.
Worship linkColere also meant to honor, hence cult.