the.com/cashflow

profit is an opinion, cashflow is a fact you can't argue with at 5pm on payday.

means the actual movement of money in and out of a business or life, measured in real time, not on paper.

from emerged in mid-20th-century accounting to distinguish accrual profit from actual liquidity; became a boardroom obsession once companies kept going bankrupt while technically profitable.

for instance

enron 2001reported profits, hid the cash was gone

wework 2019ipo collapsed once investors saw the burn rate

amazon 1997-2003prioritized cashflow over profit, letter to shareholders famous for it

small business defaultleading cause of sme closures worldwide, per world bank data

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