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the gap between what something costs and what someone's willing to pretend it's worth

means The financial gain left over when revenue exceeds the cost of producing or selling something.

from From Latin 'profectus,' meaning 'progress' or 'advance,' the past participle of 'proficere' — 'to make headway, to accomplish' — built from 'pro-' (forward) and 'facere' (to do or make). It arrived in English through Old French 'profit,' carrying the sense of 'doing forward,' of an undertaking that pays off. The word is a close cousin of 'proficient,' both rooted in the idea of getting somewhere.

word originFrom Latin proficere, meaning to advance or progress
profit motiveAdam Smith never used the phrase invisible hand for it
nonprofits profitThey keep surplus, just can't pay it to owners
profit vs cashCompanies go bankrupt while reporting record profits
gross illusionGross profit ignores nearly every cost worth fearing
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