the.com/revenue
the top line everyone celebrates, until they remember profit is what actually pays rent
means The total money a business or government takes in from its activities before any expenses are subtracted.
from From Old French 'revenue,' the past participle of 'revenir' — 'to return, to come back' — built from Latin 're-' (back) and 'venire' (to come). The literal idea is money that 'comes back' to you, the income that returns from what you've put out into the world. The same Latin 'venire' fathered a crowd of arrivals: 'avenue' (the way you come up), 'convene' (to come together), and 'venue' (the place things come to).
vanity metricRevenue without margin is just expensive applause
latin rootFrom revenir, French for to come back
amazon proofGrew revenue for years posting near-zero profit
recurring kindSubscription revenue valued far higher than one-time sales
recognition rulesYou can earn cash before booking it as revenue