the.com/revenue

the top line everyone celebrates, until they remember profit is what actually pays rent

means The total money a business or government takes in from its activities before any expenses are subtracted.

from From Old French 'revenue,' the past participle of 'revenir' — 'to return, to come back' — built from Latin 're-' (back) and 'venire' (to come). The literal idea is money that 'comes back' to you, the income that returns from what you've put out into the world. The same Latin 'venire' fathered a crowd of arrivals: 'avenue' (the way you come up), 'convene' (to come together), and 'venue' (the place things come to).

vanity metric
Revenue without margin is just expensive applause
latin root
From revenir, French for to come back
amazon proof
Grew revenue for years posting near-zero profit
recurring kind
Subscription revenue valued far higher than one-time sales
recognition rules
You can earn cash before booking it as revenue
for instance

walmart annual revenue — largest retailer by revenue: $648 billion in fiscal 2023

amazon annual revenue — e-commerce and cloud giant: $575 billion in 2023

saudi aramco annual revenue — oil company: $160 billion in 2023, highest profit margins

spotify quarterly revenue — streaming service: $3.2 billion in q3 2023

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