the.com/gamification
putting a scoreboard on things that were never a game so you keep doing them anyway.
means applying game mechanics like points, badges, streaks, and leaderboards to non-game activities to manipulate motivation and behavior.
from coined in 2002 by programmer nick pelling, but it exploded after 2010 when app designers realized dopamine loops sell better than instructions.
real triggervariable rewards, same mechanism as slot machines
first big floppelling's own company folded before the term caught on
corporate lovebadges cost nothing but feel like something
for instance
duolingo streaks — guilt-trips 500 million users with a sad owl daily
starbucks stars — turned coffee loyalty into a leveling system in 2009
peloton leaderboard — makes strangers race each other mid-workout since 2014
stack overflow reputation — programmers answer questions for imaginary internet points