the.com/nudge
The gentle elbow of choice architecture, steering you without ever closing a door.
means A small, low-cost tweak to how options are presented that predictably influences behavior while preserving freedom to choose.
from From the 16th-century low German 'gnidden,' to rub or press; weaponized academically by Thaler and Sunstein's 2008 book of the same name.
Nobel credRichard Thaler won the 2017 economics Nobel.
Default magicOpt-out organ donation triples consent rates.
The flyUrinal-target flies cut airport spillage dramatically.
SludgeA nudge's evil twin obstructs good choices.