the.com/desire
the engine that drives every choice, dressed up as a free decision
means A strong feeling of wanting something or wishing for it to happen, often charged with longing or appetite.
from From Latin 'desiderare,' meaning to long for or wish, which carries the haunting prefix 'de-' (from) attached to 'sidus,' a star — the same root behind 'sidereal.' The poetic reading is that to desire is to feel the absence of a star, to await something from the heavens that has gone missing; the word may have begun in the language of augurs scanning the night sky for omens. It traveled through Old French 'desirer' into English.
- brain chemistry
- dopamine spikes for wanting, not for having
- the gap
- craving peaks before you get it, then fades
- Buddhist take
- named the root of all suffering
- advertising
- a trillion-dollar industry manufacturing it daily
- paradox
- getting what you want often kills the wanting