the.com/dynamic pricing
the algorithm knows you need a ride home and charges you like it does.
means prices that shift in real time based on demand, supply, timing, or how desperate the system thinks you are.
from airlines pioneered it in the 1980s with yield management software, ride-shares and ticket sites just gave it a rebrand and a smartphone.
surge originuber's surge pricing launched in 2012 nyc snowstorm
legal statusgenerally legal, controversial when disguised as scarcity
airline pioneeramerican airlines built it to fight cheap competitors
backlash riskwendys shelved surge menu pricing after public fury