the.com/yield management
charging you more because a computer noticed you needed it yesterday.
means a pricing strategy that adjusts prices in real time based on demand, timing, and how desperate you seem to buy.
from born in the 1980s when american airlines built algorithms to sell the same seat at wildly different prices depending on who was buying and when, turning empty seats into a math problem instead of a loss.
born atamerican airlines, early 1980s deregulation era
other namerevenue management, sounds friendlier
lovesperishable inventory, like seats or hotel rooms
powerssurge pricing, dynamic airfare, concert ticket chaos