the.com/surge pricing
capitalism's way of saying it's raining and everyone else also wants a ride.
means a dynamic pricing model that raises prices when demand outstrips supply, then lowers them once it doesn't.
from popularized by uber starting in 2012, which borrowed the logic from airline yield management, then got sued, boycotted, and meme'd for charging 9x fares during a sydney hostage crisis.
uber's excuseclaims it incentivizes more drivers to start driving
peak multiplierhas hit over 9x normal fare
airline cousinsame math as flight prices spiking near holidays