the.com/enshittification

the business model where you love it, then you're locked in, then it stops loving you back.

means the predictable process by which online platforms decay: first they're good to users, then they exploit users to please business customers, then they exploit everyone to please shareholders.

from coined by writer cory doctorow in 2022 to describe how platforms like facebook and amazon curdle over time, later named word of the year by the american dialect society.

the.com/
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