the.com/enterprise

A word so ambitious it named ships, software, and starships before naming actual courage.

means A bold, often difficult undertaking or project — or, by extension, a business or company that takes one on.

from From Old French 'entreprise,' the feminine past participle of 'entreprendre,' meaning 'to undertake' — literally to take ('prendre,' from Latin 'prendere') something between ('entre,' from Latin 'inter') one's hands. So at heart the word means simply 'a thing seized and undertaken,' which is why it stretches so easily from a daring deed to a daring business.

Star Trek
Eight Starfleet ships, plus a real space shuttle, share the name
Latin root
From prendere, to seize or grasp boldly
Rental empire
Named after the WWII aircraft carrier USS Enterprise
Free enterprise
Economic system named for individual daring, not safety
Corporate code
Now means software too expensive to list a price
for instance

uss enterprise cv-6 — aircraft carrier that fought in major pacific battles during wwii, sank 71 enemy ships

enterprise rent-a-car — largest car rental company in the us by revenue, founded 1957 in st. louis

enterprise florida — economic development organization for the state of florida established 1996

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