the.com/venture

A bet dressed as a strategy, daring you to call it a plan.

means To venture is to risk somethingmoney, comfort, or yourselfon an uncertain undertaking, or the bold undertaking itself.

from A clipped form of 'adventure,' which came through Old French 'aventure' from Latin 'adventura'—'things about to happen,' from 'advenire,' to arrive. English lopped off the front, and by doing so kept the gambler's edge: 'venture' is what 'adventure' becomes when there's money on the table and the outcome is genuinely in doubt.

latin rootFrom adventura, meaning what is about to happen
fund mathMost VC returns come from one moonshot win
early useOnce meant merchant ships risked on uncertain seas
failure normRoughly three in four startups never return capital
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