the.com/risk
the toll booth between where you are and where you'd brag about being
means the possibility of loss, harm, or failure that comes attached to a course of action — the price of any outcome you can't guarantee.
from From French 'risque' and Italian 'risco' / 'rischio,' words that surface in the 1600s. The deeper root is uncertain and contested: a long-favored guess traces it to the Latin 'resecare,' to cut off (as in a danger that cuts), while another popular theory points to a Greek nautical word for a cliff or reef — the hidden rock a ship might strike. Fittingly, the term seems born among merchants and sailors weighing whether to send a cargo across dangerous water.
word originlikely from Italian sailors meaning 'to dare the cliffs'
brain chemistrydopamine fires hardest on the gamble, not the win
survival mathevery ancestor who never risked anything died childless
insurance trickentire industry exists to sell your fear back to you
loss aversionlosing 100 hurts twice as much as winning 100