the.com/exclusivity
scarcity wearing a tuxedo, telling you the velvet rope is the whole product.
means a strategy of deliberately limiting access to something so its value rises through the sheer pain of not having it.
from from latin excludere, to shut out — the word literally means the act of keeping people outside, which is exactly the point.
velvet rope effectdesire spikes the moment access gets denied
nightclub economicslong lines cost nothing, feel priceless
luxury paradoxbrands destroy unsold stock to protect scarcity
faux scarcitylimited editions often aren't actually limited