the.com/following
The digital crowd that nods along until the day it doesn't.
means The group of people who subscribe to someone's posts, or the act of doing so.
from From Old English folgian, to go after or pursue; the social-media sense hijacked it around 2007, turning a verb of loyal feet into a noun of idle thumbs.
Number gameCounts go up; engagement quietly tells the truth.
Ghost crowdMost followers never see what you post.
Old rootsA king's following once carried swords, not phones.