the.com/foot traffic
the original conversion metric, measured in shoes instead of clicks.
means the number of people physically walking past or into a location, used as a proxy for business potential.
from retail and real estate jargon from the early 20th century, when counting bodies through a doorway was the only analytics you had.
pre-digital analyticsstores literally hired people to count entrants
still pricelessdetermines commercial rent more than almost anything
covid casualtycollapsed overnight, redefined retail survival