the.com/storefront
The face a business wears to convince the street it deserves your wallet.
means The front part of a shop facing the street, including its window display and signage, or by extension a business's public-facing presence online.
from A plain English compound from store plus front, born in 1800s America as Main Street retail boomed and shops competed to be noticed through glass.
Digital leapNow means online shop interface, no street required.
Glass strategyWindow displays were the original click-through rate.
Empty onesVacant storefronts are economists' favorite recession barometer.