the.com/retail

theater where strangers rehearse wanting things, then pay full price for the privilege

means The selling of goods directly to individual customers in small quantities, as opposed to wholesale.

from From Old French 'retaillier,' meaning to cut off or clip a piece, built from 're-' plus 'tailler,' to cut (the same root that gives us 'tailor' and 'detail'). The idea was selling in small pieces snipped from a larger whole — buying a bolt of cloth wholesale, then 'retailing' it yard by yard. The word's been doing this work in English since the 14th century, and that cutting sense survives oddly in the phrase 'to retail a story' — to pass it along in pieces.

origin
From French retailler, meaning to cut into pieces
cold math
Stores chill aisles so you shop faster
endcap power
Aisle-end displays can triple a product's sales
music tempo
Slow songs make shoppers linger and spend more
loss leaders
Cheap milk lures you past everything pricier
for instance

amazon — world's largest e-commerce retailer by revenue, $575.8b in 2023

walmart — largest physical retail chain globally, 10,500+ stores across 24 countries

alibaba — china's dominant e-commerce platform, $65b gmv in 2023

costco — largest membership-based warehouse retailer, $252b revenue in 2023

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