the.com/wanting

The engine that never idles, burning brightest the second it gets what it craves.

means The state of desiring something you don't yet haveor, in another sense, the condition of lacking or being deficient in something.

from From the Old Norse 'vanta,' meaning to lack or be missing, which slipped into Middle English as 'wanten.' The original flavor was about absence, not appetiteto 'want' something was simply to be without it, the way a meal might be 'wanting salt.' Only later did English warm the word up, turning the cold fact of lack into the hot ache of desire. The two meanings still live side by side: to want is both to miss and to crave, and 'found wanting' preserves the older, chillier sense.

hedonic treadmillGetting the thing resets desire to zero, fast
dopamine truthReleased by the chase, not the prize
lack originLatent in 'want' once meant simply missing something
buddhist beefNamed the root of suffering 2,500 years ago
economics fuelInfinite wants meet finite means, markets are born
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