the.com/facade

the front everyone sees, hiding the wiring nobody wants to talk about

means The face of a building — its front exterior — or, by extension, a deceptive outward appearance that masks what's really going on.

from From French façade, which itself borrowed from Italian facciata, meaning the front of a building — built on faccia, 'face,' from Latin facies. So a facade is quite literally a 'face,' and the architectural sense slid easily into the metaphorical one: the polished frontage you present to the street while the structure behind it does the actual work.

origin
From Italian 'faccia,' meaning face
architecture
Often the most expensive wall of a building
psychology
Maintaining one quietly drains real mental energy
film sets
Whole towns are just propped-up false fronts
chess
A solid-looking position can hide fatal weakness
for instance

palais garnier opera house — paris 1875, ornate beaux-arts stone front with columns, sculptures, and gilded details

casa batllo barcelona — gaudí 1906, undulating modernist front with mosaic tiles, organic bone-like balconies

flatiron building new york — 1902 triangular skyscraper, iconic curved terracotta and limestone front at broadway and fifth

the.com · every word