the.com/appearance

the costume reality wears so you'll judge the book and skip the pages.

means The way someone or something looks or seems to others, or the act of coming into view or showing up somewhere.

from From Latin 'apparere,' to come into view or be visible — a blend of 'ad-' (toward) and 'parere' (to come forth, show). It traveled through Old French 'aparance' before settling into English, carrying its core sense intact: the moment a thing steps out of the dark and lets itself be seen.

first impression
Brain decides trust in under 100 milliseconds.
halo effect
Attractive faces get judged smarter and kinder, unfairly.
camouflage
Octopuses rewrite their skin in 0.3 seconds.
deception
Mimic octopus impersonates fifteen other species.
physics
Color is just light bouncing, not a property.
for instance

marilyn monroe's beauty mark — iconic facial feature that defined 1950s glamour and became a beauty standard globally

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