the.com/fragrance
invisible armor you wear to be remembered after you've left the room
means A pleasant, sweet smell, or the perfumed liquid made to produce one.
from From Latin 'fragrare,' to emit a sweet smell, which gave 'fragrantia,' a sweet-smelling quality. It drifted through French into English around the 17th century. The root carries the sense of something wafting out — a smell that reaches you across a distance, exactly the way a scent announces a person before you see them.
- smell memory
- Scent links directly to the brain's memory center
- trade secret
- Perfume ingredients are legally hidden as 'fragrance'
- animal origin
- Classic scents used whale vomit and deer glands
- top notes fade
- First spritz vanishes within fifteen minutes
- nose blind
- You stop smelling your own perfume fast
for instance
dior's sauvage — launched 2015, became world's best-selling men's fragrance by 2020
creed aventus — released 2010, ultra-luxury fragrance costing $400+ per bottle, cult status among collectors