the.com/freemium
the drug dealer's business model, but for apps.
means a pricing strategy where the basic product is free and the good stuff lives behind a paywall.
from coined in 2006 by venture capitalist fred wilson, blending free and premium after a startup pitch used the concept without naming it.
conversion ratetypically 2 to 5 percent of users pay
first big winflickr popularized it before wilson named it
psychology trickfree users become unpaid marketing for you