the.com/generational

so big it changes who gets born, not just who gets rich.

means describing something whose scale or impact spans decades, resetting the baseline for everyone who comes after.

from from latin generatio, a begetting or producing; the word jumped from biology to finance and culture once people needed a way to say once in 25 years without saying it.

for instance

lebron james draft2003 pick called generational before playing a single nba minute

covid-19 pandemicreshaped schooling and work for kids born 2000-2015

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what’s happening now · the.com · generated